**UtY Shop: Platform for Simple, Game-Changing Ideas** **Vision:** Inspired by successful products like Scrub Daddy and GoPro, UtY Shop democratizes innovation. It’s a platform where anyone with a simple but impactful product idea can submit it and potentially scale into a lucrative business. **Model Overview:** 1. **Idea Submission:** Inventors submit product ideas with design, video, and usage details. 2. **Evaluation Process:** Each idea is scored by a mix of machine learning algorithms and human review, considering uniqueness, design, ease of use, and market impact. 3. **UtY Score & Acceptance:** Products scoring above 7.5 are branded as UtY Products, manufactured, marketed, and sold through UtY channels. Inventors earn lifelong royalties. 4. **Retail & Revenue:** UtY Shop sells these products online and in retail, handles all logistics, and shares revenue with inventors based on product score and stage. **Revenue Channels:** - Royalties for inventors - UtY Shop profits from sales margins - Subscription model for faster reviews and mentorship **Key Differentiators:** Unlike crowdfunding, UtY Shop supports inventors from idea to market, removing the need for independent manufacturing, branding, and distribution. **Potential Impact:** With global expansion, product diversification, and proprietary tech for scoring ideas, UtY Shop aims to be a game-changer for everyday creators and simple innovation.