1. Attention grabber (0-5 seconds) • Use a bright and dynamic start to hook the viewer. • Example: • Large text: “Do you want to master makeup in 1 month?” • Short video sequence: the makeup process, beautiful images, tools. • Emphasize the benefit: “Your beauty is in your hands!”. 2. Problem and solution (5-10 seconds) • Show the target audience’s pain and immediately offer a solution: • “Don’t know where to start? A basic lesson especially for you!”. • Video: a confused girl in front of a mirror → confident with makeup. 3. Course presentation (10-20 seconds) • Tell about the uniqueness of the course: • Format: “Online lessons, at a time convenient for you!”. • Result: “You will learn how to create easy and professional makeup!”. • Video: short fragments of lessons, practice and final images. 4. Social Proof (20-25 seconds) • Add testimonials or achievements: • “200+ happy students!” • Video: real testimonials or students’ results (before/after). 5. Call to Action (25-30 seconds) • Final shot with a clear offer: • “Sign up now and get a bonus – a guide to cosmetics!” • Button: “Learn more” or “Book a place”. • Video: large text with logo and link to website/account. Design and Style • Format: Vertical video (9:16) for stories or reels. • Music: Energetic, inspiring, fits the beauty theme. • Color Palette: Use soft but contrasting shades that match your brand (e.g. pink, beige, gold). • Text: Large, legible, with a minimum of words.