Start with a dark background, zooming in on the Yeezy 350 sneakers with one lace reflecting light. Highlight the contrast between the regular lace and the reflective lace. Add an upbeat track and text like 'Stand Out with Reflective Laces!' and 'Shine Bright, Day or Night!' as the camera moves to show the laces catching light from different angles. Intensify the reflection effect as the video goes on