The story of Johnnie Walker begins with John Walker, a young man who opened a grocery store in Kilmarnock, Scotland in 1820: Early life John Walker was born on July 25, 1805. After his father died in 1819, the family sold the farm and invested the money in a grocery, wine, and spirits shop in Kilmarnock. Business acumen John had a natural talent for business and a genius for whisky. He noticed that most grocers sold inconsistent single malts, so he began blending them to create a whisky that tasted the same every time. Early sales John sold spirits like rum, brandy, gin, and whisky, but eventually switched to selling mainly whisky. He sold blended malt whiskies and grain whiskies as made-to-order whiskies to meet customer requirements. Business challenges In 1852, a flood destroyed all of John's stock, nearly destroying his business. However, he managed to bounce back. Passing the business on John died in 1857, leaving his business to his son, Alexander. Alexander promised to turn the business into a global phenomenon. Johnnie Walker brand The Johnnie Walker brand is known for its "Spirit of Progress" and the "Keep Walking" campaign. Create a video